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About Us
Sustainable Fashion Alliance is an online community supporting sustainable entrepreneurs and creatives.
Sustainable Fashion Alliance (SFA) was founded in San Francisco in 2016 by two fashion industry professionals to empower sustainable fashion brands with resources, shared opportunities, strategy sessions, and creative avenues to market.
From hosting fashion flash mobs, panel discussions, industry tours, and sustainable fashion markets, we built a strong community of friendships with passionate individuals working to make the fashion industry a more accountable space.
We are now reimagining how to share our industry knowledge with others and provide resources to inspire a sustainable fashion future that serves people and planet.
Our Partners
Founders
Andrea Olmsted
Co-Founder & President
Andrea Olmsted is a writer and communications consultant with two decades of experience in the ethical fashion space. After her time as the West Coast Regional Coordinator for Fashion Revolution, she co-founded the Sustainable Fashion Alliance in 2016 to support emerging sustainable fashion brands. Currently, she leads Sustainable Fashion PR, a PR agency offering custom pitch strategies, expert insights, and connections to key journalists and industry leaders.
Joyce Hu,
Co-Founder & Advisor
Joyce Hu is the Marketing Communications Director for Wildlife Works, a conservation company mitigating climate change that operates a carbon neutral, fair trade factory in Kenya. She co-founded the Sustainable Fashion Alliance a member-based group of fashion professionals committed to ethical fashion. Other ventures include Marlin Ray, sustainable surf accessories line now under new management and soon to launch fashion ecosystem dialog platform.